Define Customer Acquisition

Customer acquisition is what a company lives and dies by. When the sales pipeline isn't full, it signals poor growth to investors and employees - a scenario you definitely want to avoid. With marketing responsible for driving a significant portion of lead generation, it's important for your campaigns to be as targeted as possible to reach your prospective audience. Regardless of the industry, companies are fixated on generating high-quality leads that will convert and bring revenue, all while keeping internal marketing costs low.

Captora Top of Funnel Marketing helps companies target and launch high-performing campaigns at scale, and optimize campaign portfolios across multiple channels. In this video, you'll learn about accelerating pipeline growth cross-channel, and how our See Do Win strategy will help deliver optimal results for your content marketing strategy.

Digital Marketing Acceleration Video