Define Content Marketing

Content marketing has become a buzzword in modern marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

As a consumer you know that not all content is created equal. Delivering powerful, informative content on channels like email, web, and social is a vital way to drive lead gen and top-of-the-funnel growth, but many companies struggle with how to go about this. You don't want to waste time and resources on a program that isn't a sure bet.

Captora helps you identify and prioritize the best content and conversion opportunities by allowing you to easily create and launch high-performing campaigns at scale. Once you're up and running, you'll find it a vital resource in developing your content. This eBook will help you develop a solid end-to-end content marketing strategy that will help you easily scale your demand gen efforts.

Download the Content Growth eBook