Customer Acquisition Marketing

Customer acquisition is the process of driving new customers to your product or service. The objective of customer acquisition is to do the least amount of work (and spend the least amount of money) while gaining the most amount of customers. As a marketer, it is your job to find creative and engaging ways to reach potential customers and engage them, keeping the customer acquisition principles in mind.

An important component of customer acquisition marketing is the continual evaluation of the Customer Acquisition Cost (CAC). In other words, how much expense goes into incurring each new purchase-ready lead. Optimizing your content to target prospects at different stages in the purchase cycle can make a huge difference to your bottom line.

Captora delivers data-driven marketing execution to ensure buyers find you first by automatically and intelligently leveraging your content to expand cross-channel pipeline growth. Watch the video on the right to learn more.

Digital Marketing Acceleration Video