Customer Acquisition Definition

Your customer acquisition cost differs from from industry to industry. Why is Customer Acquisition Cost important in SaaS? Software as a Service(SaaS) is seemingly more focused on customer acquisition cost (CAC) is among the top measurable for marketing teams; the goal is keeping it as low as possible.

Customer Acquisition Cost (CAC) is calculated with the goal of assessing efficiency of your inbound marketing campaigns: a must for your SaaS company. To compute your CAC, you take your entire cost of sales and marketing over a current period (including salaries and other related expenses) and divide it by the number of customer that you acquire in that specific time period. The reason why its so important in Saas businesses because your headcount doesn't need to grow as customer acquisition scales.

Captora can help you reduce your CAC by leveraging your existing resources to help extend your brands reach. Watch our video to see how customers are keeping their CAC as low as possible.

Digital Marketing Acceleration Video