Customer Acquisition Cost Ratio
The Customer Acquisition Cost Ratio is a new term marketers have implemented in their common vocabulary.
The CAC Formula:
Total Sales/ Marketing Expense on new prospects in prior period** /# of accounts closed in current period.
** prior period could be past week, month or quarter, dependent on your sales cycle.
Marketing departments are pouring resources into trying to promote content, to gain leads, and drive conversion. How can you be sure that your funding is going to drive pipeline?
Captora can provide this exact functionality. Captora drives business success using advanced technology that raises marketing productivity, all while keeping CAC and cost-per-lead (CPL) low.
Captora is a Lead Generation Automation Software that drives top-of-the-funnel organic and paid campaigns to identify, target, and capture new leads before your competition.
Get a free demo of our product, today.
Digital Marketing Acceleration Video