Customer Acquisition Cost Metrics

Want to know how well marketing efforts are working? It all starts with answering a critical question: how much money do you spend to acquire a new customer? What is your customer acquisition cost (CAC) i.e. the cost per high-quality, purchase-ready lead?

CAC Formula:

Total Sales & Marketing Spend on new prospects* in prior period** / Number of accounts closed in current period

*exclude sales and marketing spend on existing customers

** prior period could be week / month / quarter, depending on your sales cycle

Captora helps scale growth, capture market-share quickly all while improving Cost of Customer Acquisition (CAC). Now marketers can beat pipeline and revenue goals. Learn more about how Captora can help exceed your marketing goals.

Digital Marketing Acceleration Video