Customer Acquisition Cost Analysis
Customer Acquisition Cost Analysis: An essential to-do for marketers today. Beyond just revenue and profit, how can you assess the successes of inbound marketing? Towards the top of these metrics should be customer acquisition cost (CAC). In other words, how much money do you spend acquiring a new customer? Across the board, it tends to vary based on industry. The bottom line is reducing the cost, while increasing marketing-sourced bookings.
Here are some statistics we know of regarding cost of acquiring customers:
Travel Industry: Ex: Priceline.com: $7 Telecom: Industry: Ex: Sprint PCS: $315 Retail Industry: Ex: Barnesandnoble.com: $10 Financial Industry: Ex: TD Waterhouse: $175
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Digital Marketing Acceleration Video