Customer Acquisition Cost Analysis

Customer Acquisition Cost Analysis: An essential to-do for marketers today. Beyond just revenue and profit, how can you assess the successes of inbound marketing? Towards the top of these metrics should be customer acquisition cost (CAC). In other words, how much money do you spend acquiring a new customer? Across the board, it tends to vary based on industry. The bottom line is reducing the cost, while increasing marketing-sourced bookings.

Here are some statistics we know of regarding cost of acquiring customers:

  • Travel Industry: Ex: $7
  • Telecom: Industry: Ex: Sprint PCS: $315
  • Retail Industry: Ex: $10
  • Financial Industry: Ex: TD Waterhouse: $175
  • Marketers struggle to scale their marketing efforts and capture anonymous buyers who aren't familiar with their brand. With Captora, position an offer in front of the ideal audience to reduce your average cost of customer acquisition!

    Learn more. Check out our site to lower your costs today!

    Digital Marketing Acceleration Video