Customer Acquisition Cost
One of the acronyms on every CMOs' lips these days is "CAC" or "Customer Acquisition Cost". This term refers to the cost incurred per high-quality, purchase-ready lead. This cost should be always be less than the overall value of customer across the entire customer life-cycle. To achieve this marketers need to scale inbound marketing and issues pertaining to the cost of acquiring new customers. Cost per quality lead goes down when we scale organic marketing campaigns. It's important to continually look for ways to lower your CAC without sacrificing the quality of your campaigns.
Customer Acquisition Cost analysis is an essential to-do for marketers today. Examine your CAC for areas where you can trim expense and make your existing campaigns more effective.
Watch this video to learn how you can improve your digital marketing campaigns and actively reduce your current CAC.
Digital Marketing Acceleration Video