Current Marketing Trends
As today's buyers are self navigating themselves through the buyer journey, marketers are under more pressure to fuel ROI, convert quality leads and engage potential customers. In order to face these challenges head on, marketers need to be aware of current marketing trends that are changing the landscape. Here are 5 current marketing trends that you need to know!
- According to Forrester Research, buyer's may be up to two-thirds to 90% of the way through the buyer's journey before they reach out to sales.
- According to Marketo, a lack of a led nurturing solution is the most common cause as to why 79% of marketing generated leads never lead convert into sales.
- According to Hubspot, organic search leads have a 14.6% close rate.
- According to TeleVerde, 94% of B2B marketers use LinkedIn to promote content.
- According to CMO Essentials, marketers who map content to buyer personas and the buyer's journey experience 73% higher conversion rates on MQL's.
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