Creative Content Marketing
Let's talk about how "Content Marketing" is the premiere buzzword in a space that has replaced a good value prop with a flashing GIF of (insert latest corporate trend here). However, even before the latest digital marketing crazes, companies struggled to build the "Creative" element into content that was generated from pre-scripted pitches and canned tag-lines dreamed up in some boardroom far and away from your target audience. The most effective idea according to our research rests in the fact your customer wants INFORMATION before the next tagline. Lets not distract your customers, here are some best practices on how deliver valuable creative content marketing:
- Targeting - One size does not fit all! Write content for audiences and be hyper specific to their jargon while using industry specific terms.
- Budgeting - Marketing teams will invest an increasing amount of overall budget into developing white-papers which give you the most bang for your buck. But when costs add up teams are not convinced that the ROI of creating this content will pull in the the traction that they need. Don't lose faith, capstone content needs to be created for you to iterate on your creative process.
- Measuring - In efforts to determine the return on investment (ROI) you will need to better track your content, once tracked, you can optimize what you say and how you say it.
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