Creating A Content Strategy

Creating a content strategy is essential for your marketing success. According to Content Marketing Institute more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented it. This is problematic. Here are a few steps to help you create your content strategy.

  1. Determine content marketing objectives- What's the purpose of your content?
  2. Identify your target audience- What does your buyer persona look like? What is the journey they take?
  3. Understand audience- What are your buyers searching for? Using a tool like Captora shows you real-time what buyers are searching for and how your competitors are doing to help you better understand your audience
  4. Map content to sales funnel- Identify each stage of your funnel and what content belongs where. Creating a content audit is a great way to see what content you already have
  5. Create content- figure out who will write your content and start writing.
  6. Leverage technology- see what technologies are out there to help you scale your content efforts, such as Captora
  7. Test and optimize- Figure out what content is working well and what needs to be optimized for conversions
  8. Have a promotion plan- how will you get your content in front of the right buyers?
Download our ebook for a more detailed guide on creating a content strategy.

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