Create a Content Marketing Strategy
Before you start creating your content, you need to create a strategy. According to a study from Social Media Today, "64 percent of content marketers feel they don't use content effectively." Marketers struggle to optimize their content strategy and roadmap.
If you are using content marketing to drive sales, creating content that gets shared means more revenue for your business. So how do you make sure the content you create gets shared instead of just "gathering dust" on your website? It starts with knowing the right content to create. What are your customers looking for? What are your competitors talking about? What are thought leaders saying? What if you could leverage data to drive and optimize your content marketing?
Captora provides valuable insight across all inbound marketing campaigns so marketers can ensure they are using the best content to capture the right prospects before their competition.
Download our ebook to learn more about creating a content marketing strategy that fuels growth for your business.
Download the Content Growth eBook