Conversion Landing Page Forms
As Google is consistently updating its organic search algorithm to provide online users with the content they are looking for, landing pages are a great resource for modern digital marketers. With a landing page, your goal is to convert a visitor into a marketing qualified lead by using a form to capture their contact information.
Here are several ways to use forms to increase conversion rates on landing pages.
- Keep Them Short and To The Point - No one likes filling out a long form. You want to make it easy for visitors to their information. Keep it to the basics, 5-6 qualifying fields to see if the visitor is a good lead.
- Progressive Profiling - consider using progressive profiling in your marketing automation tool, each time a known lead comes to a form, you can ask them for different information—making your forms much shorter
- Test & Optimize - The best way to continue increasing conversion rates on your landing pages is to consistently test your forms. Do A/B and multivariate testing to determine which forms work best.
Captora is a digital marketing solution that allows marketers to use buyer intent signals and competitive intelligence to identify content opportunity gaps. Then marketers can create hundreds of CaptureSites (targeted landing pages) and scale. See how Captora can help you scale and optimize landing pages and increase conversions on those landing pages!
Digital Marketing Acceleration Video