Content Strategy Definition
The Content strategy definition is anything but concrete. The common theme, however, is to build content and then identify gaps to reach your target audience, gain visibility, and of course, acquire high-quality leads.
With endless streams of content on the web, where do marketers draw the line for "enough" content? Content amount is one thing, but the quality of the content must also be considered. Does it engage, relate to, and provide meaning to potential buyers? Where are they? Trying to configure the buying stages, along with content to match is time-consuming and resource-draining.
How do you define content strategy? Well, one should allow you to record and measure goals and metrics effectively, providing value to C-level executives and fellow marketers. Content marketing strategies demonstrate what works and what does not and the reason behind it.
According to Content Marketing Institute(CMI), more than 80% of B2B marketers claim they have a content marketing strategy, while only 1/3 have a record of their plan. How do they ensure they are following their objectives?
We have your solution:Captora's Digital Marketing Acceleration Platform defines content strategy for you. With Captora, you can:
- Identify Digital marketing shortcomings across various platforms, prioritize, and boost productivity of existing resources.
- Launch campaigns using your best content at the ideal buyer stage and using the best converting channel.
- Optimize conversion rates of paid and organic results while inducing the impact of prior investments in CRM, Marketing Automation, and other technology.
- Scale cross-channel analytics to consistently reassess your investments while accelerating pipeline across the board(social, paid, organic, etc.)
Launch a demo with us today and re-define your content marketing strategy!
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