Content Strategy For Accelerating Top-Of-Funnel Growth

Your content strategy is all about accelerating growth and that starts at the top of your funnel. By promoting the right content to the right person, your conversion rates will improve and you will learn what promotions work best for each of your personas. This is especially important for your paid search landing pages since every click-through costs money. If the person comes to a highly-customized page with a relevant offer, they will more likely fill out your form.

It starts with inventorying your content. Next comes multi-variant testing of your content and offers. Then you track conversion rate results by CTA. Not you know your current content strategy and where you want to invest in new content that will most effectively accelerate your top-of-funnel growth.

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