Content Marketing Vs. Social Media Marketing
Social media is here to stay and marketers are realizing the importance of it. Having online presence is critical for your overall marketing strategy. In fact, your buyers are expecting you to be on social media. According to Iconsive, 85% of B2B buyers believe companies should present information via social networks. And yet, many marketers are not utilizing social media to engage with their buyers.
Social media is great for lead generation, but you need to know what content you are putting out there. One of the challenges of creating content is that there is too much guesswork. You don't know what campaign you should run or what your buyers are looking for out on the web. With more buyers doing their own research online, you need to find a way to reach them before your competition. Having a tool like Captora to tell you where you have content gaps, show you insights into competitor activity, and help you create content that is relevant to what buyers are looking for is critical for your marketing success.
To help you get the biggest bang for your buck, we created an ebook to give you tips on how to create content that fuels growth. Download our ebook to learn about creating a content strategy, producing content, and promoting it for lead generation.
Download the Content Growth eBook