Content Marketing vs Inbound Marketing
Let's start with some definitions:
Inbound Marketing: "Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating valuable content that attracts buyers towards your company and product."- HubSpot
Content Marketing: "Content marketing is creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. The objective of content marketing is driving profitable customer action." - Content Marketing Institute
We see both terms mention acquiring customers through creating quality content. But are Inbound Marketing and Content Marketing describing the same thing?
To paraphrase Joe Pulizzi of the Content Marketing Institute: Today, all business are media companies and it doesn't matter what term you use. Inbound Marketing or Content Marketing is basically the same.
So no matter what your business is calling your content based marketing efforts, the real question is how you use it. If you are looking for answers to your inbound marketing or content marketing questions, we made this ebook for you. Download it now to find out how maximize your marketing efforts.
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