Content Marketing Definition

According to Content Marketing Institute, content marketing is" a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action". Content marketing is about educating and informing your buyers without a hard sell. But, with so much noise on the web, buyers are becoming receptive to the content. So how do you create content that is valuable and engaging?

To create useful content you need the following:

  • Content strategy- that fuels your demand generation campaigns and positions you as a thought leader
  • Buyer personas- to get you the right content to the right buyer at the right stage of the sales cycle
  • Content audit- to know what content is working versus what is not

But, with limited time and resources how can buyers be effective in content marketing? At Captora, we know that not all content is useful content. Our cutting edge content marketing platform enables our customers to easily and effectively use content marketing across all inbound channels, paid, organic, and social. You also get insight into what your competitors are doing. Want to see how your content marketing is performing against your competitors? Get your digital marketing assessment today by going to Or download our ebook to learn how to get started with content marketing.

Download the Content Growth eBook