Content Creation Vs Content Curation

Marketers are looking to spend 30% of their budget on content marketing in 2014. What content will engage buyers most effectively and how can you produce all of that content?

Content creation and content curation are two key ways to produce more content. Here is how to differentiate the two:

  • Content creation--the action of creating your own content either in house or through an external team. Through content creation you can produce content from scratch using your own branding and messaging.
  • Content curation--the action of collecting, organizing, and even displaying other content from across the internet to supplement your own content needs. Typically, curated content can be displayed on your site or blog--simply make sure you link back to the originator.

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