Channels To Generate Top Of The Funnel Leads
Paid and Organic Search Channels have become the primary sources used to generate top of the funnel leads for modern businesses. The distinction between the two is that conversion rates for organic campaigns are noticeably higher than of the paid campaigns. The reason for that is that the paid search channel means bought traffic being funneled to landing pages that might not best reflect the search intent. While the organic search channel is based on traffic that is effectively triggered by the content of the landing page and therefore is a good reflection of a search intent.
Captora's new generation digital marketing platform is built from ground up to operate on all channels to generate top of the funnel leads and its primary differentiator is content centricity of the approach allowing for better content relevance across all supported channels.
View Captora's Digital Marketing Acceleration to learn more.
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