Business To Business Content Marketing

Imagine you have just written an amazing article for your content marketing effort. Your article had people talking on social media and you even received a few links back to your blog and corporate website to help improve your search rankings. Would you call that a content marketing win?

As a business to business content marketer, your number one objective is to increase B2B leads and make sales for your company. If you write a fantastic article that gets shared, but fails to increase leads and revenue for your business, you have not accomplished your objective. Creating content that brings visitors to your website is step one, but then you must convert your visitors into leads. That means developing the right content, based on what your target customers are looking for.

Captora's e-Book discusses why content marketing is critical to B2B lead generation, and tips and tricks for a data-driven content marketing. Download now!

Download the Content Growth eBook