Business Marketing Plan

Captora understands that in order to keep relevant in today's competing digital marketing arena, you must have a business marketing plan that stands out, educates your customers on your business, and how it can help them get to where they want to be. Your marketing business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your can view your business plan is the U.S. Constitution of your business. If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.

Captora provides an interface where you can create content, promote across various channels including Google, LinkedIn and Bing. Captora helps you align your content strategy to your business marketing plan. The two must coexist harmoniously, and Captora can help make this happen.

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Digital Marketing Acceleration Video