Build Landing Page
Designing and building the right landing page is essential to your success. If you create content that doesn't engage your buyers then your conversion rates will likely drop, rather than improve. Your landing page should be educative, informative and concise. Ultimately you want to 'tease' your target audience and give them an incentive to complete the "Call to Action." This will allow you to then assess if they are a high-quality lead.
Here are some tips to build a landing page that converts:
- Keep content short and to the point
- Ensure your content is tailored to the buying stage in which you're targeting
- Use an actionable CTA that is engaging and relevant
- Ensure that your landing pages are responsive so they work well across multiple different devices
- Monitor analytics to ensure your campaign is converting as expected
Watch the free digital marketing acceleration video today to discover how Captora can help you leverage these principles!
Digital Marketing Acceleration Video