B2B Social Media Marketing Statistics

As modern marketers, we are aware of the need to promote content across organic and paid channels. However, as "social media marketing budgets are projected to double in the next five years", (SocialTimes) it is extremely important that marketers leverage social media to expand the reach, engagement and influence of their content. Here are ten 10 stats illustrating the importance of B2B social media marketing.

  1. B2B marketers who use Twitter generate twice as many leads as those who don't. (Social Media Today)
  2. Social media has a 100% higher lead-to-close rate than outbound marketing (ADG Creative)
  3. 67% of Twitter uses are more likely to purchase from companies they follow. (ContentPlus)
  4. B2B marketers who blog generate 67% more leads. (SocialMediaB2B)
  5. 40% of B2B buyers say LinkedIn is important when researching technologies (SocialMediaToday)
  6. 79% of Twitter users are likely to recommend companies they follow. (QuickSprout)
  7. 84% of C-Level Decision makers use social to buy - (MarketingThink)
  8. Linkedin accounts for 64% of all social referrals to corporate homepages. (Buffer)
  9. 85% of B2B marketers reported that the number one benefit of social marketing is generating more business exposure. (Social Media Examiner)
  10. 83% of B2B marketers invest in social media to increase brand awareness. (Social Media Today)
For information on creating a B2B social media marketing strategy, download our Ebook!

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