B2b Marketing Tips For Top Of The Funnel

The top of the funnel, also knows as "awareness" stage is the ideal place to educate prospective customers about how you might have the solution for them! This stage is key in that it attracts new prospects, clears up any questions buyers may have and builds trust. This is the widest stage of the funnel, so content doesn't need to be dense. It should contain enough information to keep prospects engaged. Content should be entertaining and educational. This is the perfect place to work in humor and show a bit of character. Captora sits on top of your marketing automation software.

With Captora, your customer's marketing team significantly improves the expansion and optimization of your top-of-the funnel campaigns so your products are found faster and by more previously anonymous buyers.

Common Types of Top-of-the-Funnel Content Captora can help you generate:

  • eBooks
  • Tip sheets
  • Whitepapers that educate
  • How-to video/webinar
  • How-to blog posts
  • Much, much more!!

Find out more on how Captora can help you increase your ROI by downloading our free E-Book today!

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