B2B Marketing 2015
2015 was a big year in marketing for B2B customers. It's becoming more and more clear that the industry is moving towards marketing automation software to help leverage buyers more easily across different buying stages.
Here are some trends that were prevalent in 2015, and will likely only become more prevalent in 2016:
- Using actionable analytics to help make decisions in marketing, content creation, CTA selection, and more.
- Marketing for B2B customers has become more and more focused on data and data collection.
- Personalization of experiences and content through targeting using different channels.
- Marketing contribution to pipeline has continued to grow.
Download our free ebook to discover how you can leverage this information going into 2016!
Digital Marketing Acceleration Video