Average Customer Acquisition Cost

Your customer acquisition cost is going to differ from company to company. The important thing to keep in mind is how can you lower your customer acquisition cost? Here are 3 mistakes that marketers do when trying to acquire customers.

  1. No Lead nurturing - Having an effective lead nurture in place is critical. By keeping an ongoing relationship with potential buyers, they are more likely to convert into a customer, since you are providing them with valuable and relevant content.
  2. Not aligning sales and marketing - By setting the correct expectations and working towards a common goal - revenue, you will be able to target the right customers keep customer acquisition low.
  3. Not focusing on top of funnel- Lead nurturing is great, but how are you interacting with anonymous buyers? By educating these anonymous buyers by providing them with valuable content that is targeted to their needs, you will see higher quality leads with a lower customer acquisition cost.

Captora enables marketers to keep a low customer acquisition cost and increases the chances of ROI. With Captora, marketers are able to create highly personalized campaigns based on what buyers are searching for. Leverage your existing content and create campaigns based on data not guesswork. By knowing your customers, you will be able to target potential buyers that are more likley to convert. With Captora you can keep your customer acquisition cost low.

Digital Marketing Acceleration Video